Principiile Marketingului Kotler Pdf Download

philip kotler is the s. c. johnson distinguished professor of international marketing at the kellogg school of management, northwestern university. he has been honored as one of the world’s leading marketing thinkers.

kotler has been honored as one of the worlds leading marketing thinkers. he received his m.a. degree in economics from the university of chicago and his ph.d. in economics from the massachusetts institute of technology (mit). he has also received honorary degrees from twenty-one foreign universities. kotler is the author of over 57 books, including six books with coauthors. he has been a consultant to ibm, general electric, sony, at&t, bank of america, merck, motorola, ford, and others. the financial times included him in its list of the top 10 business thinkers. they cited his marketing management book as one of the 50 best business books of all times. more is available on www.pkotler.org.

professor kotler is the first recipient of the american marketing associations (ama) distinguished marketing educator award (1985). the european association of marketing consultants and sales trainers awarded him their prize for marketing excellence. he was chosen as the leader in marketing thought by the academic members of the ama in a 1975 survey. he also received the paul converse award of the ama, honoring his original contribution to marketing. in 1978, the ama named him marketer of the year. in 1995, the sales and marketing executives international (smei) named him marketer of the year. in 2002, professor kotler received the distinguished educator award from the academy of marketing science. in 2013, he received the sheth foundation medal for exceptional contribution to marketing scholarship and practice. in 2014, he was inducted in the marketing hall of fame.

professor kotler has been a consultant to many major u.s. and foreign companies, including ibm, general electric, at&t, honeywell, bank of america, merck, sas airlines, michelin, and others in the areas of marketing strategy and planning, marketing organization, and international marketing.
philip kotler is the s. c. johnson distinguished professor of international marketing at the kellogg school of management. he has been honored as one of the world’s leading marketing thinkers. he received his m.a. degree in economics (1953) from the university of chicago and his ph.d. degree in economics (1956) from the massachusetts institute of technology (m.i.t.), and has received honorary degrees from twenty-one foreign universities. he is the author of over 57 books and over one hundred and fifty articles. he has been a consultant to ibm, general electric, sony, at&t, bank of america, merck, motorola, ford, and others. the financial times included him in its list of the top 10 business thinkers. they cited his marketing management book as one of the 50 best business books of all times. more is available on www.pkotler.org.
philip kotler is one of the worlds leading authorities on marketing. he is the s. c. johnson & son distinguished professor of international marketing at the kellogg school of management, northwestern university. he received his masters degree at the university of chicago and his ph.d. at mit, both in economics. he did postdoctoral work in mathematics at harvard university and in behavioral science at the university of chicago.
professor kotler was the first recipient of the american marketing associations (ama) distinguished marketing educator award (1985). the european association of marketing consultants and sales trainers awarded him their prize for marketing excellence. he was chosen as the leader in marketing thought by the academic members of the ama in a 1975 survey. he also received the 1978 paul converse award of the ama, honoring his original contribution to marketing. in 1995, the sales and marketing executives international (smei) named him marketer of the year. in 2002, professor kotler received the distinguished educator award from the academy of marketing science. in 2013, he received the william l. wilkie marketing for a better world award and subsequently received the sheth foundation medal for exceptional contribution to marketing scholarship and practice.in 2014, he was inducted in the marketing hall of fame.
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